A banner is the ideal marketing technique to spark interest, prompt an action or even build some brand awareness for your business. Based on 80 years of experience printing everything from brochures to banners on a wide range of materials, we would like to share 5 of the most important factors to consider when creating a banner design to maximise this great marketing opportunity. 

1. Keep the message short and sweet

Whether you’re using a banner to advertise on the side of a building or to attract potential customers at a trade show or event, you need to keep the message concise and carefully targeted.  So, it’s worth spending time crafting the right text, even if it is only a sentence or two. By telling people clearly and concisely who you are and what you offer through a banner, you create interest that can be built on through other marketing methods and conversation.

2. Make sure copy is legible

Banners are often read at a distance, so it’s important that your copy can be read and digested even if the viewer is far away. The best way to do this is to use a clear font that contrasts against its background. Font size will also play a key role, so it’s important to ensure that the most important points in your copy are given the font size they deserve.

3. Think about colours and placement

When designing your banner, it’s good to have in mind where it will be placed. This allows you to consider the kind of colour scheme that will help your banner stand out. For example, if your banner will be placed against a red brick wall it’s best to avoid similar reds and oranges in the bulk of your design. If you have brand colours you want to stick to, you should also think about the use of these throughout your banner.

Placement is also important when it comes to copy sizing and font choice. If your banner is to be viewed up close you can get away with slightly smaller copy, but a design that will be viewed from a distance will need large, bold copy to be legible.

4. Account for size, dimensions and bleed area

When designing a banner, make sure to consider the dimensions and size it will be printed in (this information will be available from the company printing your banner). By designing to the correct size you can avoid any unwanted cropping or loss of quality.

When designing to print it’s also very important to consider the bleed area. This simply means an area of the design that will go beyond the edge of the print itself and ensure there is no unwanted whitespace present. Again, this is something that a print company will most likely provide along with dimensions.

5. Add a call to action

Whether it’s to phone your business, send an email or simply visit your website, it’s likely there’s an action you want potential customers to carry out upon seeing your banner. By adding this call to action you give people an easy prompt to start this next step.

Get our help with your next printing project

To speak to the team at the Taylor Bloxham Group about your printed marketing materials email shout@isinstore.co.uk or call us today on 0116 234 2600.

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