There are many factors that differentiate leaflets, brochures and catalogues including the kind of content they include, their physical makeup and their routes to the recipient. Whilst leaflets are compact and are cheaper to print, they often can’t provide the level of detail and quality that a brochure can. A catalogue, on the other hand, is an entirely different tool which offers an opportunity to showcase a range of products or services in one glossy book.

We’ve put together this quick guide to the differences between and common features of leaflets, brochures and catalogues so you can decide on the best type of printed marketing material for your next campaign.

Leaflet

A leaflet can be formed of multiple sheets or a single sheet of paper. If using a single sheet, it may only have one printed side.

Commonly a leaflet will be folded or stapled together as opposed to using a more expensive binding technique. This is because leaflets are generally viewed as a lower value item and are often printed and used in larger quantities. This also means that paper quality is generally lower than that used in brochures.

Most common uses

  • To raise awareness of a service, event or product in a short and snappy format
  • To educate and inform the reader e.g. a medical leaflet about the dangers of smoking

Routes to consumer

  • Posted or handed out directly
  • Included in a publication like a newspaper or a magazine
  • Left in display units where people are likely to pick them up

 

Brochure

A brochure almost always has printing on both sides and can be created from multiple sheets bound together or a singular page with folds. These folds or sheets can create multiple panels or pages, meaning a brochure is a good option for information that requires more content to be shared than in a leaflet or flyer.

Paper weight and quality are often higher in a brochure as they are usually given to people who show interest in the brand, product or service and aim to give potential customers more information about an offering to encourage them to convert.

Most common purposes

  • To showcase a product, service or brand in a higher level of detail than a leaflet
  • To follow up after initial contact with a prospective customer

Routes to consumer

  • Handed out at trade shows, exhibitions, and other corporate events
  • Sent via post to existing or potential customers who are already interested
  • Provided at the end of a meeting, sales pitch or discussion to give a summary or provide more information

 

Catalogue

A catalogue is often a multi-page book with saddle stitching, perfect binding or square back binding. It is used to deliver a lot of information and often contains high-quality photographs of the items or services listed within. Paper quality can vary, depending on the intended use of the catalogue and the kind of image the brand is trying to portray through it.

Most common purposes

  • To display a selection of goods or services offered by a company (often accompanied by prices)
  • To provide more details (and sometimes technical specifications) than a leaflet or brochure

Routes to consumer

  • Posted to existing customers who have subscribed to the catalogue
  • Left on display for potential customers to pick up in shops or exhibitions

 

Advice from the printing and postage experts

Taylor Bloxham Group offers a complete service from print to post, and with over 80 years’ experience in the print industry, you can be sure you are in good hands. Get in touch today to discuss your next leaflet, brochure or catalogue campaign.

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