There are plenty of factors to consider when it comes to designing a brochure. This includes the content, imagery, calls to action and, of course, the way it is printed, folded and bound. We’ve put together a quick guide to some of the most popular brochure styles and binding methods to help you decided what method to opt for with your next brochure.
These are eight of the most commonly used brochure and leaflet folds to consider when designing your next brochure. If you are unsure which style to opt for, the professional team at Taylor Bloxham can advise you on the options available, simply get in touch here.
This brochure design features a single sheet folded into three unequal parts. Two larger panels open up like a gate (hence the name) revealing one large page that is perfect for the main feature.
Best for: graphic-heavy designs, single product presentations, a more luxurious feeling brochure.
Also called a half fold, the bi-fold is simply a single sheet of paper folded into two. This creates four sides for you to work with – each of which has a good amount of space. The large front page is fantastic for grabbing attention.
Best for: larger amounts of information, featuring multiple products, guiding a reader through a narrative from front page to back page.
Also known as a letter fold, the tri-fold brochure divides a single sheet of paper into three equal panels.
Best for: most projects! This is one of the most popular and classic brochure designs and can suit anything from showcasing products and services to more text-heavy projects.
This brochure style folds a single sheet of paper into three equal sections. The z-fold brochure is another popular choice and can be used in many types of projects.
Best for: Telling a narrative as content runs from one page onto the next.
This type of brochure can have a differing number of folds, however four panels which fold on top of one another is a common version.
Best for: step-by-step tutorials and other content that can be broken up across multiple pages.
This style of brochure features rolls folding inwards into itself, like a spiral. This leaves you with numerous sides, usually four or more.
Best for: information that has a clear flow and smaller graphics.
French fold (quarter fold)
This style of fold divides the brochure into four panels. It is folded in half and then folded in half again, creating a super-portable brochure.
Best for: graphic-heavy designs, maps, poster-style brochures or anything else that should be opened up fully.
A booklet uses more than one sheet, bound together, to create a book-style brochure.
Best for: projects with more information or a range of products to showcase.
Brochure binding methods
For booklet style brochures you will need to decide on a binding method to hold the booklet together. There are many ways to go about this but below we’ve listed three of the most popular choices:
One of the most popular and cost-effective binding methods, saddle stitching uses staples to bind a brochure together. Saddle stitching also has a fast turnaround time so it’s great for both short and long runs.
Spiral / wiro bound
This method uses wire coils to bind together the pages of a brochure. It allows the brochure to lie flat and be folded over. This method is good for brochures with a reasonable amount of pages.
Perfect binding is where the pages and cover of brochure are glued to the spine. It’s a fantastic binding method for brochures with a larger number of pages and those that will be used for a longer period of time.
Expert help with your next brochure printing project
Taylor Bloxham have many years of experience creating high quality brochure prints for a wide range of clients. If you’re looking to create a brochure get in touch today by calling 0116 234 2600 or contacting us here.