Remember a few months ago when we announced that we were moving our direct mail operations to its own 16,000 sq. ft. warehouse? Well, to meet rising demand, our direct mail operations have now been branded as Mailbox, a separate dedicated division.

What is Mailbox?

Mailbox specialises in a range of direct mail services including high speed multi insertion, kit collation and data management services. FastAnt, which previously handled direct mail, will now focus on areas such as storage, fulfilment and e-commerce.

Whether a business is looking to increase speed to market, reduce environmental impact or communicate more efficiently, Mailbox can help to achieve this. The expansion to dedicated direct mail site has allowed us to double capacity and as a result, our direct mail division has gone from strength to strength.

As part of the move, we have invested in an additional Xerox reel fed laser printer which has high tech enclosing machines that are able to insert over eight items into an envelope to facilitate complex requirements.

Why use direct mail?

Despite the growth in email marketing over the past decade, direct mail is still a popular and powerful way of marketing to prospective customers. People trust mail, they get emotional around mail and it brings them closer to your brand.

Data shows that over half of emails are deleted within two seconds compared to research by the Royal Mail which found that people keep direct mail they find useful, such as door drops, for an average of 38 days. Many of our clients choose to use a combination of email and direct mail to reinforce their communications.

Managing data and compliance

With the implementation of GDPR, the management and targeting of data is more important than ever before. Mailbox offers a free data health check that can identify data subjects in your mailing list that should not be mailed. This saves money in wasted mailings and also helps to ensure GDPR compliance.

Mailbox has achieved the ISO27001 data security standard for both the security of our computer systems and infrastructure – as well as for how we manage and take care of our client’s precious data.

Mailbox is the perfect partner for all your direct marketing needs. Whether it’s high speed, multi-insert envelope enclosing, polywrapping, hand enclosing, transactional mail or kit collation. Our team can provide the perfect solution for all your direct mail campaigns.

For more information, contact Mailbox on 0116 240 5712 or email callme@mailbox-direct.co.uk.

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