Mailbox News

What is a mailshot?

A mailshot is a piece of direct marketing which is sent to a large group of customers or prospects at the same time. It is sometimes referred to as direct mail and often comes in the form of posted marketing material such as a postcard or letter. A mailshot is a cost-...

Direct marketing advantages and disadvantages

Direct marketing is a form of advertising where a company markets directly to customers and potential customers through channels like direct mail, email marketing and text messaging. Like all marketing methods, there are both advantages and disadvantages of direct...

What are the different types of business brochure?

Although we live in a digital world there is most certainly still a place for the business brochure. From the leave-behinds that keep your brand front of mind with prospective clients post meeting, to the direct mail pieces that earn you a new lifetime customer, the...

Choosing the best envelope for your direct mail campaign

No matter how outstanding or compelling your direct mail campaign may be, it faces a hurdle as soon as it hits the recipient’s doormat; being opened. Although you can choose to forgo the envelope altogether, some pieces of direct mail really do require it – especially...

Are you making these 6 direct mail marketing mistakes?

When you’ve put hours upon hours of hard work into a direct mail campaign the last thing you want is a poor response, or even worse, no idea how the campaign performed at all! We’ve put together a list of six of the most common mistakes when it comes to designing,...

How does direct mail fulfilment work?

If you’re looking to take your direct mail campaigns to the next level, or want to include them in your future marketing plans, then direct mail fulfilment could be the perfect option. What exactly is direct mail fulfilment? Essentially, direct mail fulfilment is...

5 ways to boost your direct mail response rates

Whether you’re already sending direct mail, or looking to include it in your marketing plan, it can be a brilliant way to reach potential and existing customers alike. We’ve put together 5 steps to ensure you get the best possible ROI from your direct mail campaigns....

Why your marketing plan should include direct mail marketing

Now we’re living in a largely digital age, many people question whether direct mail still has a place in modern businesses’ marketing strategies. The truth is that, while most of the marketing communications we receive will land in our phone inboxes or social media...

3 ways to reduce your direct mail costs

Whether you work in retail, manufacturing, financial services or a whole range of other sectors, direct mail marketing remains one of the most effective ways to reach your target audience or expand into a new area. Physical print gives your brand a presence in...

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