What is Augmented Reality?
Augmented Reality or AR is a fantastic way to capture the attention of readers and enhance their experience with your brand. AR fuses the tangible elements of print with the flexibility and power of the digital world through the use of your smartphone or tablet.
How Does AR Work?
Embedded within your print will be unique “markers” that trigger a response within a smartphone or tablet app. Once triggered, your print becomes animated and unlocks a world of digital content for your audience to view on their electronic device. Augmented Reality is the way to engage with your customers and offer them something more than just ink on paper.
Take a look at the example below to see how an AR marker could play a video on your device…